Recap: Persana x LGM Webinar

Emails are landing in spam and ESPs are making it harder for us…

Microsoft is closing down on email accounts sending 40+ emails/day

What would be the right step to take now?

A common trend among outbound experts nowadays is to use ‘Multi-Channel Prospecting’ to multiply their efforts.

Not just email - using Linkedin and X as well.

Today we had Sriya, CEO of Persana and Brice, CEO of La Growth Machine talk about the importance of Multi-Channel Prospecting

Here are the 5 key insights from the webinar (in case you missed it):

1. You'll get more replies with multi-channel automation
➡️Contact leads on multiple channels and combine them with emails for best results

2. Be your own customer first
➡️Find problems and then build a product to solve those problems. This way you'll achieve Product Market fit fast.

3. Inbound led Outbound is the new trend
➡️You can scrape people who like and comment on your posts and reach out to them via emails/social media. Lead with intent that they liked your post.

4. Use voice messages in your outreach
➡️It is easier to connect with prospects when you use voice messages to talk to them.

5. Human psychology is evergreen
➡️Tech is changing everyday and AI is making things better but 1 thing will remain constant: human psychology. 
If you know how to use human psychology to get your messages read, you have a huge advantage

Here's how to use Persana and La Growth Machine for multi-channel prospecting:

Step #1: Import your lead list
Step #2: Add necessary enrichments (work email, AI personalization, etc)
Step #3: Add your LGM API key
Step #4: Create a new audience on LGM
Step #5: Map out all columns on Persana
Step #6: Create a custom automation workflow on LGM

If you want to watch all the steps in action and how to do it, watch the full webinar here:

Thank you

Rush Shahani,

Co-founder, Persana