Persana 2.0 Updates:

Our eng team has been on fire lately and I'm thrilled to share some amazing new features in our Persana 2.0 release:

✨ New AI Agents:
We've added more AI power with Perplexity and Persana's own Agent 3.0. Perplexity is fantastic for researching websites and gathering detailed info. Persana AI's agent excels at reasoning and taking action. Recently, a client in security had a huge list of accounts and needed to find out who the security vendor was for each account. This usually takes 20+ minutes but Persana automated it for their entire list of accounts in just 5 minutes! Saving tons of hours each week.

📞 Better Data Waterfalls:
Our phone number and email data waterfalls are now more accurate than ever, even beating benchmarks set by top companies in this space.

📂 Organize Your Work:
You can now create folders for your workflow tables, making it easier to manage your tasks and projects.

🔔 AI Signals with Slack Notifications:
Stay in the loop with more AI-driven signals integrated with Slack notifications.

📈 Inbound-Led Outbound:
Use Persana to supercharge your Inbound-Led Outbound strategy. Funnel your inbound leads, qualify them, find more relevant people at these companies, and route them to an SDR, or automatically add them to an outbound funnel for seamless lead management.

We can't wait for you to experience these new features and hear your feedback. Let's keep pushing the boundaries of what's possible! 🚀

Workflow of the Week:

How to send personalized outbound videos at scale using Persana:

1️⃣ Build your lead list from Persana AI 'Find People' feature

2️⃣ Import leads into a table

3️⃣ Get prospect data like LinkedIn URL, Company News, LinkedIn summary, and other intent data

4️⃣ Use AI to write a personalized first liner/PS line

5️⃣ Add your Sendspark API key

6️⃣ Use Sendspark enrichment and send leads + data to Sendspark

7️⃣ Create video on Sendspark

8️⃣ Use Sendspark + La Growth Machine to send emails + LinkedIn DMs

Your personalized videos will be sent on autopilot

Reply ‘video’ and I’ll send you a video explaining how this entire workflow works.

Rush Shahani,
Co-founder at PersanaAI