what is inbound led outbound?

Adam Robinson, CEO of RB2B, has been talking about inbound-led outbound campaigns.

It basically means reaching out to people 1-1 who have shown interest in your product.

Since these people are high intent, they are warm leads and far more likely to convert into clients

Inbound-led outbound is how top agencies and GTM teams are doing outbound in 2024…its not just a fad or a trend

So we created a workflow to help you do that…

Here's how you can convert warm prospects using a simple workflow:

RB2B → Persana AI → Sendspark → Instantly → La Growth Machine

1. Find website visitors with RB2B.

2. Use Persana to qualify them (use from our 75+ data providers).

3. Make a personalized video with Sendspark.

4. Start a cold email campaign on Instantly.

5. Run a LinkedIn campaign using La Growth Machine.

This outbound strategy is gold in 2024.

It uses high-intent signals to create a personal touch. It's not just a shot in the dark – it's a proven framework.

Trust me, it's worth your time. After watching the video, you'll know how to do this step by step and improve your outbound results.

And here's a bonus: if you want the Persana table we used, reply to this email and I’ll send it over to you.

This method helps you turn cold leads into warm prospects, and warm prospects into valuable customers.

Let us know if you want to see any other workflows you want to try out

Rush Shahani,
Co-founder at PersanaAI